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What is a Real Estate Agent?

What is a Real Estate Agent?

A real estate agent is one who connects buyers and sellers for real estate transactions and acts as a mediator or representative in their negotiations. Real estate agents are licensed professionals who work for a real estate broker (a brokerage firm or an individual) who possess a specialized license and more experience. 

Whether you’re selling or buying property, a real estate agent will help you close the deal keeping all your requirements in mind. He/she will guide you at every step, from property research to closing the real estate transaction. Generally, the agent’s fee includes a percentage of the property sale price. Before reading about how to become a real estate agent in India, here’s a list of the general duties of real estate agents that include research, administrative work, and marketing:

  • Schedule appointments and presentations
  • Determine client’s financial abilities and needs
  • Update property listings
  • Answer emails and phone calls
  • Search open listings and find properties 
  • Carry out comparative real estate market analysis
  • Draft documents (leases, closing statements, deeds, contracts, etc.) and deliver them
  • Stay up to date with real estate trends, markets, and best practices
  • Network with local businesses and potential clients
  • Prepare and distribute promotional material 
  • Run advertising campaigns
  • Manage their social media/online presence
  • Build a business website or blog 

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